How to Use Super Specialization to Develop a Global Brand | Dr. Daniel F. Kelly

As a top neurosurgeon and the Director of Brain Tumor Center for Providence Saint John’s Health Center, Dr. Daniel F. Kelly is most qualified to share how Saint John’s has utilized niche surgical procedures to develop a global brand that attracts international patients. At the 8th World Medical Tourism & Global Healthcare Congress taking place in Orlando, Florida, September 27-30, during his presentation, Dr. Kelly will give the audience the tools to fix, foster and generate international patient flow using cutting edge innovations.

Providence Saint John’s Health Center is the only hospital in California to receive the Healthgrade America’s 50 Best Award nine years in a row. During Dr. Kelly’s presentation attendees will learn the steps Saint John’s has taken in order to achieve this award and its world-class status.  The interview below will provide some insights to his presentation at the congress.

Who are you looking to meet at the Congress?

I am looking to meet hospital and health system administrators as well as fellow physicians from outside the U.S. who have a patient population in need of our advanced neurosurgical services and comprehensive approach to brain, skull base and pituitary tumors.

How are you sharing your cutting edge procedure and technology with other physicians throughout the world to make these treatments available in other countries?

We conduct regular CME symposia, live surgical broadcasts and hands-on surgical dissection courses. Drs. Kelly, Barkhoudarian and Griffiths also participate in numerous national and international meetings as course instructors in keyhole and endoscopic brain surgery. Additionally, we have an ongoing clinical fellowships (for U.S. and Canadian neurosurgeons) as well as observational fellowships and visiting scholar programs for surgeons from outside North America. Over the last few years we have had fellows from Brazil, China, Chile, Egypt, Ghana, Italy, Japan, Mexico, Nigeria, Turkey and Germany.

How do you build and sustain trust to convince a patient to travel to California for your cancer treatments?

Our long track record of expertise, low complication rate, collaborative multidisciplinary team, highly personalized care and state-of-the-art facility in the beautiful city of Santa Monica takes us to a level far above and beyond what is currently available at most large academic U.S. medical centers.  That said, the trust and appreciation from referring centers and doctors will come one patient at a time.

How has super specialization in cancer treatments helped develop a global brand?

Minimally invasive keyhole and endoscopic surgical techniques are just beginning to become more commonplace for brain tumors and brain cancers. Our team at Saint John’s has been one of the leading world groups in this area for almost a decade with our large patient experience, excellent outcomes, publications, fellowship training and CME activities.

In your expert opinion, how do you see the medical tourism industry growing in the next few years?

Patients and their doctors want the best possible care available. For complex surgical conditions such as brain, skull base and pituitary tumors, the field is rapidly advancing. There are relatively few centers that excel in providing state-of-the-art care in a personalized high-tech setting and at a reasonable cost. Centers that can deliver on all these aspects of care will be very popular and will have a flourishing medical tourism practice.

Dr. Daniel F. Kelly is the director, Brain Tumor Center & Pituitary Disorders Program at the John Wayne Cancer Institute at Providence Saint John’s Health Center, Santa Monica, CA. He may be reached by email at [email protected] .

Register here http://www.medicaltourismcongress.com/registration/  to attend his presentation at the Congress!

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