Alan Cohen


Co-founder and Chief Strategy Officer – Liazon

Alan leads product for Exchange Solutions for Willis Towers Watson, defining the future of benefits delivery with innovative, modernized solutions for businesses of all sizes, including their global service line. Additionally, he co-founded Liazon, operator of the industry’s leading private benefits exchanges. Liazon was acquired by Towers Watson, now Willis Towers Watson, in 2013

Alan has been a leader in the benefits space for over two decades. Prior to Liazon, Alan was CEO and Co-Founder of Online Benefits, one of the first web-based benefits technology companies in the U.S. He led the company through its sale to A.D.A.M, a global provider of consumer health information and benefits technology solutions, and later served as President of A.D.A.M. Prior to Online Benefits, he worked in the insurance industry for Prudential, Mass Mutual, Cigna, and served as managing director fpr a division of Northwestern Mutual Life.

Alan is often sought out for his insights on private exchanges, their role in the new health care landscape and their effect on businesses. His expert commentary has appeared in Bloomberg/BusinessWeekForbes, The New York TimesUSA TodayThe Washington Post, Yahoo Finance,, and numerous benefits publications including Employee Benefit News and Benefits Pro.

In his forthcoming book, “Employee Benefits and the New Health Care Landscape,” (Pearson FT Press, 2017) Alan, draws upon his in-depth experience in the benefits industry to share how the key principles he used to create one of the first private exchange platforms over ten years ago is still relevant for anyone interested in forging a better system for all.

Alan holds a BA from Cornell University, an MBA from Columbia Business School and an MBA from London Business School, where he won the Award for Academic Excellence.

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