Medical Destination Reputation Management: How a Single Interaction Can Impact Your Brand.

The US Airline Industry has seen its share of branding disasters recently where the attitude and words of just a few employees can ruin a customer experience, while leaving social media to make and brake a reputation management strategy. A Facebook video seen by 1 million viewers of a passenger being dragged off of a flight is an extreme example, yet it highlights the tenuous place where brands live in the age of social media. This session highlights how the patient experience and good outcomes lie at the heart of a successful destination strategy in medical travel and what key components provide successful risk management and opportunities to use social media to your advantage to showcase success stories that drive patient engagement.

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