Medical travel is reinventing global healthcare with innovating and disruptive opportunities for people to access and receive high quality health services. It is increasingly becoming both a national priority for nations and an economic driver of investment. At the crux of this energy you find new products, processes and promotional experiences leading the way for change and increased competitiveness. Learn from some leading experts some of the hot new trends in products like stem cells, genomics and regenerative medicine to new modes of business development. B2C marketing can only take your business so far – these experts will share their experience in expanding B2B and B2G opportunities and a diversified marketing channel to secure a larger scale of the medical travel business worldwide. A lot will be shared about what leading destinations are on the rise and which have taken a decline – and why!