Whether marketing to millennials or baby boomers, data shows health organizations far from providing the tools these audiences need to make informed health and wellness trip decisions. For example, outbound marketing methods like magazine ads, radio spots, and direct mail campaigns don’t impress millennials. And, online search engines outrank purchasing trends for boomers over social media and video. Understanding the right diversified marketing media for your prospective client is the key to conversion. This session explores the importance of authentic content hosted in videos, whitepapers, ebooks, blog posts and social forums every bit as important as search engine marketing to get your message across.