B2C Marketing and Consumer Awareness Tuesday Track 1

Learn how you should sell to medical travel consumers and use stories, emotions and create a connection and trust. Then learn how to engage, nurture and turn those leads into clients. When it comes to consumer marketing how do you approach medical tourists and why is marketing to healthcare consumers traveling for care totally different than traditional tourism marketing? Learn how do you properly implement and customize your SEO Strategy, paid advertising, organic advertising, and website UI and UX to maximize patient volume and conversion.

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