How do you identify Buyers, and build and win relationships and business? This session will examine the growing complexity of buyers in medical tourism, how to identify and qualify them and obstacles, challenges and methods of a win over their business. When is the right time for digital marketing for B2B and B2G business and when is the right time to meet in person and look them in the eye? How do you craft your messaging and proposals for different types of buyers and what are buyers looking for? Learn how Government business has its own unique twists.