Marc Fetscherin, PhD is an Associate Professor of International Business and Marketing at Rollins College and the co-creator of the Medical Tourism Index. He is a Cornell Distinguished Faculty at Rollins College and a Fellow at Harvard University. His focus is on International Marketing and Branding, with a specific focus on Global Brand Management, Corporate Branding, Human Brands, Consumer Brand Relationships and Destination Branding. Prior to Rollins College, he was a Post-Doctoral student at Harvard University and a researcher at the University of California Berkeley.
Marc teaches, or has taught, executive MBA courses in institutions across the world at universities such as East China University of Science and Technology (China), the Copenhagen Business School (Denmark), Jacobs University(Germany) or the University of Fribourg, (Switzerland) and has won multiple teaching awards.
Previously, he worked as a consultant for McKinsey & Company. He was also a member of the Federal Commission of Consumer Affairs, an advisory body for the Swiss Government. He has published three books, multiple book chapters and journal articles. His articles have appeared in peer reviewed journals such as Harvard Business Review, International Business Review, Thunderbird International Business Review, European Journal of International Management, Journal of Global Marketing, International Marketing Review, European Journal of Marketing, Journal of Brand Management, or Journal of Place Branding and Public Diplomacy. He is in the editorial board of the Journal of Brand Management and the Journal of Place Branding and Public Diplomacy. He is also an Expert for the Association of Place Branding and Public Diplomacy.
Marc will speak during the Asia Summit taking place Tuesday September 29 at the 8th World Medical Tourism & Global Healthcare Congress. He will present on the topic of Consumer’s Perception of a Medical Tourism Destination.