Continuing our effort to bring the very best speakers in the industry, the World Medical Tourism & Global Healthcare Congress announces Julie Heizer, Deputy Director, Industry Relations, for the National Travel and Tourism Office (NTTO), U.S. Department of Commerce, as a speaker for the 2015 conference. She will present on the topic “Inbound Services for US Medical Tourism” which will discuss how the U.S. government is supporting inbound medical tourism through its various agencies and how it’s responding to the increase in the industry.
Julie’s career in the travel industry began 35+ years ago at the U.S. Travel Association (formerly the Travel Industry Association of America), where she worked in the marketing, membership and national councils departments. She has worked in various positions in the tourism industry during her career. She spent four years as the Manager of Private Sector Marketing for the United States Travel and Tourism Administration, a former agency of the U.S. Department of Commerce, and predecessor to NTTO. USTTA’s mission was to promote international tourism to the United States. Julie’s responsibilities included industry outreach, partnerships and strategic alliances, managing new programs and products developed as a result of those partnerships, and liaising with national travel industry associations and organizations to keep them involved and informed about the importance of tourism to the economy of the United States.
Julie then served as Assistant Director of Development for the Maryland Office of Tourism Development, where she was responsible for the development and management of Maryland tourism product, as well as the necessary support programs needed to carry out the mandate of the job, including the state’s welcome centers, research and publications/website development.
From 1997 until 2003, she was Director, and then Vice President, of Tourism for the Washington, DC Convention and Tourism Corporation (WCTC), now Destination DC. In this capacity, she was responsible for domestic and international tourism development and sales programs, as well as for the organization’s consumer inquiry and fulfillment programs.
Julie Heizer rejoined the U.S. Department of Commerce (DOC) in September 2003 as Deputy Director, Industry Relations, for the National Travel and Tourism Office (NTTO), formerly known as the Office of Travel and Tourism Industries, or OTTI. She is responsible for industry outreach, partnerships and strategic alliances. Julie manages the marketing and promotions working group of the Tourism Policy Council that is implementing the National Travel and Tourism Strategy and serves as the liaison to Brand USA for the Department.