David Meerman Scott will teach you “The New Rules of Marketing & PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly”. Our always-on, web-driven world has new rules for competing and growing business. Advance planning is out-agile is IN. Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. No one knows more about using the new real-time tools and strategies to spread ideas, influence minds, and build businesses than David Meerman Scott. It’s his specialty.