Art or Science? Both! Optimized Marketing at its best


It is a fact that patients seeking medical services abroad do research. But what is key is that the research is done online. Part of being international is having a strong global impact and the best way to do so is having a great website. A website is a gateway to instant information from anywhere in the world. You may not be a marketing expert but you need to have some knowledge to make sure your website leaves an impression.

Chris Goward is the pioneer in website based optimized marketing, owner of marketing agency WiderFunnel and author of the book You Should Test That (full bio here). Using science and art, website optimization is designed to turn visitors into customers. Chris has developed testing procedures that are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors and lets them know you have a quality business established. Chris is leading this workshop that will guide you on how to create an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

The workshop will take place November 3, in Las Vegas as part of the MTA’s annual conference. The Marketing/Business Development track is designed to help professionals take their medical tourism related businesses to the next level.


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