Many have said you cannot establish a true patient-physician relationship 1000 miles away. Not only have physicians found success in expanding their experience internationally, but medical tourism provides an opportunity for physicians to fulfill their philanthropic goals at the same time. Physician leadership is becoming a well sought strategy for doctors around the globe and, as a result, patients cross oceans to access them. The business of health is increasing more attractive means of creating a competitive edge by drawing comparisons between “patient” and “customer”. This session provides success stories of physicians leveraging entrepreneurial spirit and health centers focused on the business of health to offer service excellence to attract their clients. It also outlines best practices for docs seeking to maximize the business of health into their growing domestic and international medical travel practices.