Built to Last: Sustainable Health Tourism Strategies for any Destination

The fact is, that there are no regulations surrounding medical tourism and very few legislative initiatives or international funding options to develop a destination as a health tourism destination. The EU has provided funding to several destinations for marketing and business development, yet the efforts seem less than sustainable for an emerging market against more prominent medical destinations. This session explores the various international funding sources for competitiveness projects and what type of collaboration might produce greater results.

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