Developing a powerful and unique medical tourism brand is critical to making your mark in the industry, achieving your goals, and setting your organization apart from the rest of the pack. The Internet and digital platforms help us leverage our brands by putting the power into our hands, yet it is still too easy to hide behind a screen. It’s is only one piece of the puzzle. Face-to-face, presence and communication is even more important. Combining all of it together is key to having a strong and successful brand that helps you stand out in ways that separates you from competitors vying for the same business.
Attendees will learn how to:
- Build a brand that is emotionally and strategically appealing;
- How to create an online brand that exemplifies what the organization is in real life:
- Marketing your organization beyond the digital platform; and
- Understanding when it’s time for digital online marketing and when it’s time to get out there in person